Advertserve.com

 
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Latensy Flash Graph
 Usa, NY, New York
 Usa, Florida, Tampa
 Germany, Frankfurt
 Canada, Montreal
 United Kingdom, Gloucester
Learn more at Latency Testing Profile
Separate test for different locations, time frames
The chart will appear within this DIV. This text will be replaced by the chart.
 Usa, NY, New York
 Usa, Florida, Tampa
 Germany, Frankfurt
 Canada, Montreal
 United Kingdom, Gloucester
Learn more at DNS Testing Profile
Separate test for different locations, time frames
Learn more at PageSpeed Testing Profile

WebSite Speed Profile

Site Speed Success Formula = good website latency + fast DNS lookup + high page load speed.
Site Speed Laboratory offers analysis of DNS Lookup speed & latency tests (ping) & Page Load speed for every website. Our analysis is based on data for May 25 2011. Since the first of July 2010 we carried out 23 tests from locations
for the main page of this website, the last of which were made about 3621 hours ago

Tests Summary

Latency Summary

DNS Summary

Page Speed Summary

Site Speed Laboratory Summary for this website

Location Ping Ping,
change		 DNS Lookup DNS Resolve,
change		 Page Speed Page Speed,
change
 Usa
7.30% of traffic		 NY, New York — — 182 ms 25 % —
Florida, Tampa 9 ms 10 % 151 ms 13 %
 Germany
4.30% of traffic		 Frankfurt 149 ms — 201 ms 24 %
 Canada
0.50% of traffic		 Montreal 45 ms — 76 ms —
 United Kingdom
3.50% of traffic		 Gloucester 106 ms 9 % 196 ms —

Summary Widget

SiteSpeedLab Overall Website Rating for this website
Based on our speed test results table and considering features of the current webserver location (United states, Atlanta), we concluded
overall This website speed rank is 92. That means 92% of the sites from the Atlanta are slower for visitors than this website.

It is important to understand that you can't evaluate website speed without considering website audience location. You should evaluate the speed of the site considering location of your primary audience (visitors), and not just from abstract tests from various points of the planet. There is a chance that your website is quite slow for visitors from German but pretty quick for Australian users at the same time. Based on a primary audience location data Site Speed Laboratory maintains objective rating. Test servers located in the Usa and Germany are more useful and important to Advertserve.com because the shares of each country are 7.30 and 4.30 percent respectively.

You should not overestimate the importance of the website speed factor. Google has more than 200 ranking factors and website speed is just one of them.

Website Latency (Ping Test)

Latency Tests

Check details on Ping Graph

Latency affects on the rate of exchange of network packets between the client (user's computer) and the webserver. The lower latency to webserver means the faster start of the processing of all requests to the webserver, and after all the faster page loading. According to our data the average latency to the web server is 77 ms (see details). Test was conducted from 5 different locations. Average latency rating of the website is good (53% websites are slower). For detailed latency stats from different locations, as well as time slices for a month, 3 months and 6 months and more visit Ping Test Graph. We also recommend to take a look at latency rating at the United states, Atlanta location. This will give you an idea about average latency values in the region. And the answer to the question of how good this result for the this website.

Latency History Graph

Compare Latency From
Usa▼
Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester
The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).
The chart will appear within this DIV. This text will be replaced by the chart.
 Usa, NY, New York
 Usa, Florida, Tampa
 Germany, Frankfurt
 Canada, Montreal
 United Kingdom, Gloucester

Graph Legend

  • Maximum latency for current location, mouse over for the details.
  • Mimimal latency for current location, mouse over for the details (date, value, etc.)
  • Numbered vertical lines indicate the change of IP for the current site
  • Data Loss
Compare Latency From
Usa▼
Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester
The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).
The chart will appear within this DIV. This text will be replaced by the chart.
 Usa, NY, New York
 Usa, Florida, Tampa
 Germany, Frankfurt
 Canada, Montreal
 United Kingdom, Gloucester

Graph Legend

  • Maximum latency for current location, mouse over for the details.
  • Mimimal latency for current location, mouse over for the details (date, value, etc.)
  • Numbered vertical lines indicate the change of IP for the current site
  • Data Loss
Compare Latency From
Usa▼
Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester
The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).
The chart will appear within this DIV. This text will be replaced by the chart.
 Usa, NY, New York
 Usa, Florida, Tampa
 Germany, Frankfurt
 Canada, Montreal
 United Kingdom, Gloucester

Graph Legend

  • Maximum latency for current location, mouse over for the details.
  • Mimimal latency for current location, mouse over for the details (date, value, etc.)
  • Numbered vertical lines indicate the change of IP for the current site
  • Data Loss
Compare Latency From
Usa▼
Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester
The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).
The chart will appear within this DIV. This text will be replaced by the chart.
 Usa, NY, New York
 Usa, Florida, Tampa
 Germany, Frankfurt
 Canada, Montreal
 United Kingdom, Gloucester

Graph Legend

  • Maximum latency for current location, mouse over for the details.
  • Mimimal latency for current location, mouse over for the details (date, value, etc.)
  • Numbered vertical lines indicate the change of IP for the current site
  • Data Loss

How to read the graph's data

This graph represents a detailed statistics of website latency. Periodical measurements give a complete picture of website availability from the different areas of the planet. Particular attention is given to the expansion of our testing servers around the world, in order to test the site availability and latency in those locations where most of your visitors are. Of course, the faster access to the site means users get content faster. It means less bounce (bounce rate) and faster ads delivering (and therefore better performance CTR, eCPM). This is even more important given the fact that we've detected Google Adsense ad network code on this site. Ultimately, the best availability of the site gives you an edge over your competitors. More information can be read on our page about the importance of the latency speed for the website speed up.

Compare Latency Statistic

Compare latency


vs

Our Servers
Usa
NY, New York
Florida, Tampa
Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester

Dynamic of the Latency Changes for the website from various locations.

Location Last check 7 day change 1 month change 3 month change 6 month change
 Usa
7.30% of traffic		 NY, New York — — — — —
Florida, Tampa 9 ms — — — —
 Germany
4.30% of traffic		 Frankfurt 149 ms — — — 5%
148/141 ms
 Canada
0.50% of traffic		 Montreal 45 ms — — — —
 United Kingdom
3.50% of traffic		 Gloucester 106 ms — — — 6%
117/110 ms

Fragment of Atlanta latency speed rating table for this website

The table is constructed according to the data from the US datacenters

# Domain Compare Ping Provider
1. Firsthandreviews.com 35 ms Global Net Access, Llc
2. Stjosephsatlanta.org 38 ms Saint Joseph's Hospital Of Atlanta
3. Lasvegaskids.net 44 ms Peer 1 Dedicated Hosting
... ... ... ... ...
2317. Cricnjoy.com 76 ms Peer 1 Dedicated Hosting
2318. Millionactsofgoodwill.com 76 ms Peer 1 Dedicated Hosting
2319. Advertserve.com 77 ms Peer 1 Dedicated Hosting
2320. Mefeedia.com 77 ms Peer 1 Dedicated Hosting
2321. Nitrome.com 77 ms Peer 1 Dedicated Hosting
... ... ... ... ...
2827. Ajga.org 58 ms
6 % Loss		 Colocube, Llc
... ... ... ... ...
5491. Fernandel.it —
100 % Loss		 Global Net Access, Llc

Why the low latency is important with this site as an example

To display this website browser needs to download 0 objects. Though modern browsers use parallel connection now, we'll simplify the conditions and calculate the time spent by the browser for these sites in a single-threaded mode. Time required to establish HTTP connection only:
3 * website latency * website objects
+ preparation of the webserver response. Number 3 in the formula is a three phase of a TCP connection: sending a SYN request from the client to the server, sending ASK + SYN from the server to the client and the ASK sending from the client to the server. Though we can not calculate the time for a webserver response, the total time for sending and receiving requests for each of the object will be:
3 * 77 ms * 0 objects = 0 sec
Of course, modern browsers use several simultaneous connections to download content from a domain (from 2 to 8 at the time of writing this document). And in some browsers the number of connections can be set manually (Opera). But, if you impose these data on the first site Firsthandreviews.com from the latency table for the city Atlanta, it turns out that the difference in time only for the sending and receiving requests to the web server could be: 0 sec. Sure, making such calculations must always take into account the audience site, and always make an accent on the fact that the server should always be so geographically closer to the primary audience as it possible. Also we recommend to pay attention to an article about importance of the latency on our site.

DNS Lookup Speed

Browser should lookup domain name and get IP address of the server (216.157.25.98) before downloading the page. We test DNS resolve for this domain from 5 locations. That's how we've got the average time of receiving IP: 0.16s (which is better than 24% of all sites). For more detailed stats look at DNS tests graph and DNS resolve page for United states, Atlanta location (Average value on the widget is an average DNS resolve time for websites hosted at the same location).

DNS History Graph

Compare DNS From Servers
Usa▼
Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester
The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).
The chart will appear within this DIV. This text will be replaced by the chart.
 Usa, NY, New York
 Usa, Florida, Tampa
 Germany, Frankfurt
 Canada, Montreal
 United Kingdom, Gloucester

Graph Legend

  • Maximum latency for current location, mouse over for the details.
  • Mimimal latency for current location, mouse over for the details (date, value, etc.)
  • Milestones indicate the change of IP for the current site
  • Data Loss
Compare DNS From Servers
Usa▼
Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester
The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).
The chart will appear within this DIV. This text will be replaced by the chart.
 Usa, NY, New York
 Usa, Florida, Tampa
 Germany, Frankfurt
 Canada, Montreal
 United Kingdom, Gloucester

Graph Legend

  • Maximum latency for current location, mouse over for the details.
  • Mimimal latency for current location, mouse over for the details (date, value, etc.)
  • Milestones indicate the change of IP for the current site
  • Data Loss
Compare DNS From Servers
Usa▼
Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester
The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).
The chart will appear within this DIV. This text will be replaced by the chart.
 Usa, NY, New York
 Usa, Florida, Tampa
 Germany, Frankfurt
 Canada, Montreal
 United Kingdom, Gloucester

Graph Legend

  • Maximum latency for current location, mouse over for the details.
  • Mimimal latency for current location, mouse over for the details (date, value, etc.)
  • Milestones indicate the change of IP for the current site
  • Data Loss
Compare DNS From Servers
Usa▼
Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester
The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).
The chart will appear within this DIV. This text will be replaced by the chart.
 Usa, NY, New York
 Usa, Florida, Tampa
 Germany, Frankfurt
 Canada, Montreal
 United Kingdom, Gloucester

Graph Legend

  • Maximum latency for current location, mouse over for the details.
  • Mimimal latency for current location, mouse over for the details (date, value, etc.)
  • Milestones indicate the change of IP for the current site
  • Data Loss

Compare DNS Speed

Compare DNS Lookup


vs

Our Servers
Usa
NY, New York
Florida, Tampa
Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester

The table below shows the dynamic of the DNS Lookup speed changes for the website from various locations.

Location Last check 7 day change 1 month change 3 month change 6 month change
 Usa
7.30% of traffic		 NY, New York 182 ms — — — 22%
175/143 ms
Florida, Tampa 151 ms — — — 8%
110/102 ms
 Germany
4.30% of traffic		 Frankfurt 201 ms — — — 8%
185/200 ms
 Canada
0.50% of traffic		 Montreal 76 ms — — — 7%
67/72 ms
 United Kingdom
3.50% of traffic		 Gloucester 196 ms — — — 11%
177/160 ms

Fragment of Atlanta DNS Speed rating table for this website

The table is constructed according to the data from the US datacenters

# Domain Compare DNS Resolve Speed Provider
1. M82.net 21 ms Wiresix
2. Thecreativecoast.org 28 ms Global Net Access, Llc
3. Usmayors.org 29 ms Peer 1 Dedicated Hosting
... ... ... ... ...
4133. Keyhints.com 160 ms Global Net Access, Llc
4134. Weird-shit.net 160 ms Wiresix
4135. Advertserve.com 161 ms Peer 1 Dedicated Hosting
4136. Telepixtv.com 161 ms Turner Broadcasting System
4137. Grupo-rbd.com 161 ms Peer 1 Dedicated Hosting
... ... ... ... ...
5491. Firsthandreviews.com 6702 ms Global Net Access, Llc

Page Speed Test

Content-Type's Weights
 
 
Content-Type's Weights by Hosts
 
 
Downloading page itself is the final stage of the testing. Actually, this is the last stage, after which page is displayed completely for user. The download speed depends on many factors. Main factors are the following: the width of the bandwidth up to the domain, the number of simultaneous download threads, speed of the server, a distance between user and domain web server. Recent measurements have shown the speed of page download for this domain is 297.807Kb/s (which is better than 92% of all sites in this region). For more detailed stats check out report for Atlanta hosted websites.

 
 
 

Page Speed

Page Speed is a key factor in the website speed estimations (along with DNS lookup speed and website latency). Speed of the page loading, sophisticated subdomains usage for static content (images, css), optimized code (html, js), hosting on fast servers with good latency to its audience leads to good results and, ultimately, to a good website profitability.

While conducting tests we emulate a visit your website using the browser Firefox 3.5.6. Test results of the page loading listed in this table:

Pagespeed Flash Table


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