Airtel.in

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Site Speed Laboratory Summary for this website

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DNS Lookup Speed

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vs

Our Servers

Usa

NY, New York
Florida, Tampa

Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester

The table below shows the dynamic of the DNS Lookup speed changes for the website from various locations.

Page Speed Test

   

Page Speed

Page Speed is a key factor in the website speed estimations (along with DNS lookup speed and website latency). Speed of the page loading, sophisticated subdomains usage for static content (images, css), optimized code (html, js), hosting on fast servers with good latency to its audience leads to good results and, ultimately, to a good website profitability.

While conducting tests we emulate a visit your website using the browser Firefox 3.5.6. Test results of the page loading listed in this table:

Ways to improve website performance

Once the document (website's main page) has been downloaded, we analyze it. It allows us to give webmasters some recommendations on how to optimize page load speed. We analyze the internal and external factors.

Enable GZIP Compression

This is a good practice to give the user content in compressed form. We've detected 103.94 Kb of content that could be compressed. By compressing content you can achieve the size of ~ 25.99 Kb (saving 77.96 Kb). This would accelerate the page loading speed and would positively impact the bandwidth savings in Bharti Broadband.

Broken links report [404]

We've found links to files and documents that are unavailable. If the files were moved, it is necessary to fix the link and create redirect. If these documents have been removed, it is recommended to delete links to them. Here is a list of files that our bot could not find on our site:
TIP: Fix broken links to improve the reputation of the $site and increase your chances to go up in the SERP's.

Keep Components under 25K

Users often visit web site using a mobile phone. Even the most modern and advanced gadgets have some limitations. For example an iPhone browser do not cache page components bigger than 25K. So you should strive to ensure that scripts, CSS-styles, etc. are less than 25K.

Alternate text for the images.

As you may already know, search engine that indexes your pages, do not have eyes. And all content you are trying to display on your site is just HTML & CSS code, images, Flash, etc for the robots. It is It's extremely important to describe each of the objects more datailed using ALT, TITLE and other tags.

Our robot has determined that the airtel.in page has 32 images, which has no tag ALT. Tag ALT is a text field, that specifies an alternate text for an image. But not only. Search engines consider this tag as a supplemental result for assessing the content of your page entirely. Do not ignore it!

For example your page has this code:

143.

<img src="/wps/wcm/connect/e4714500444ce67dbd7cbff45a80302a/top_separator.gif?MOD=AJPERES&CACHEID=e4714500444c..." border="0" height="21" width="1">

We recommend you use rich img code in that place:

143.

<img src="/wps/wcm/connect/e4714500444ce67dbd7cbff45a80302a/top_separator.gif?MOD=AJPERES&CACHEID=e4714500444c..." border="0" height="21" width="1" alt="broadband">

P.S. We used keyword for this image that seemed to us most important for your page. But you can go ahead and give to each of 32 images an ALT text. This problem requires responsible approach. No need to put the same text at alt tag of the all images. Imagine that the pictures do not show and try to make sure that users understand what is shown on the picture based on the alt tag

Using H1 tag

Show main content of the page clearly. One of the most important internal website ranking factors is the H1 tag. It's a title of the document and the most powerful keyword, actually. Our robot did not find the h1 tag on the page.

Use the TITLE for A tag

As we have already mentioned, search engine bots can not see the site like a people do it. They more focused on the descriptions of certain page elements. That's why we strongly recommend use TITLE operator in the "A" tag. This operator not only describes the page referenced by the page more detailed, but also takes part in the page describing. For example, you have the link on your website:

68.

<a href="/wps/wcm/connect/airtel.in/airtel.in/home/"><img src= "/wps/wcm/connect/a07a48804db4678abbccbbaed3c0e779/Airtel_Logo.jpg?MOD=AJPERES&amp;CACHEID=a07a48804db4678abbccbbaed3c0e779" alt="Airtel" border="0" height="38" width="105"></a>

We suggest you to remake it in this way:

68.

<a href="/wps/wcm/connect/airtel.in/airtel.in/home/" title="mobile prepaid"><img src= "/wps/wcm/connect/a07a48804db4678abbccbbaed3c0e779/Airtel_Logo.jpg?MOD=AJPERES&amp;CACHEID=a07a48804db4678abbccbbaed3c0e779" alt="Airtel" border="0" height="38" width="105"></a>

Of course, you can (and should) use more proper phrase instead of the "mobile prepaid" that describes the link /wps/wcm/connect/airtel.in/airtel.in/home/.