Britishairways.com

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Site Speed Laboratory Summary for this website

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vs

Our Servers

Usa

NY, New York
Florida, Tampa

Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester

The table below shows the dynamic of the DNS Lookup speed changes for the website from various locations.

Page Speed Test

   

Page Speed

Page Speed is a key factor in the website speed estimations (along with DNS lookup speed and website latency). Speed of the page loading, sophisticated subdomains usage for static content (images, css), optimized code (html, js), hosting on fast servers with good latency to its audience leads to good results and, ultimately, to a good website profitability.

While conducting tests we emulate a visit your website using the browser Firefox 3.5.6. Test results of the page loading listed in this table:

Ways to improve website performance

Once the document (website's main page) has been downloaded, we analyze it. It allows us to give webmasters some recommendations on how to optimize page load speed. We analyze the internal and external factors.

Enable GZIP Compression

This is a good practice to give the user content in compressed form. We've detected 313.1 Kb of content that could be compressed. By compressing content you can achieve the size of ~ 78.27 Kb (saving 234.82 Kb). This would accelerate the page loading speed and would positively impact the bandwidth savings in British Airways Plc.

Keep Components under 25K

Users often visit web site using a mobile phone. Even the most modern and advanced gadgets have some limitations. For example an iPhone browser do not cache page components bigger than 25K. So you should strive to ensure that scripts, CSS-styles, etc. are less than 25K.

Alternate text for the images.

As you may already know, search engine that indexes your pages, do not have eyes. And all content you are trying to display on your site is just HTML & CSS code, images, Flash, etc for the robots. It is It's extremely important to describe each of the objects more datailed using ALT, TITLE and other tags.

Our robot has determined that the britishairways.com page has 1 images, which has no tag ALT. Tag ALT is a text field, that specifies an alternate text for an image. But not only. Search engines consider this tag as a supplemental result for assessing the content of your page entirely. Do not ignore it!

For example your page has this code:

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<img src="/cms/s.gif?Log=1&templateStyle=ng&hostname=www.britishairways.com&protocol=http&audience=travel&page..." height="1" width="1">

We recommend you use rich img code in that place:

1321.

<img src="/cms/s.gif?Log=1&templateStyle=ng&hostname=www.britishairways.com&protocol=http&audience=travel&page..." height="1" width="1" alt="car rental">

P.S. We used keyword for this image that seemed to us most important for your page. But you can go ahead and give to each of 1 images an ALT text. This problem requires responsible approach. No need to put the same text at alt tag of the all images. Imagine that the pictures do not show and try to make sure that users understand what is shown on the picture based on the alt tag

Specify image dimensions

The browser needs to know the actual dimensions of image (width and height) to quickly render webpage.

We have detected that the 3 images has no width and height.

If you do not specify the width and/or height, then in order to correctly display the image browser needs to download it and only then put on the screen. Otherwise, there is a chance browser will display elements under the picture inappropriately as well as the possible presence of "jumping" effect of the page content (until the page load is finished).

We provide below example of how to define the image /cms/global/assets/images/site/brand/ba_plane_gateway_transparent.gif dimensions:

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<img id="plane" src="/cms/global/assets/images/site/brand/ba_plane_gateway_transparent.gif" alt="Find flights on British Airways." name="plane" width="IMAGE_WIDTH_HERE" height="IMAGE_HEIGHT_HERE">

Use the TITLE for A tag

As we have already mentioned, search engine bots can not see the site like a people do it. They more focused on the descriptions of certain page elements. That's why we strongly recommend use TITLE operator in the "A" tag. This operator not only describes the page referenced by the page more detailed, but also takes part in the page describing. For example, you have the link on your website:

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<a id="skip" href="#maincontent" accesskey="s" tabindex="1" name="skip">Skip to main content</a>

We suggest you to remake it in this way:

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<a id="skip" href="#maincontent" accesskey="s" tabindex="1" name="skip" title="hotels">Skip to main content</a>

Of course, you can (and should) use more proper phrase instead of the "hotels" that describes the link #maincontent.