Only Google's own words:
"We believe that making our websites load and display faster improves the user's experience and helps them become more productive" — googlewebmastercentral.blogspot.com
"Users value ads that bring them to the information they want as efficiently as possible. A high-quality landing page should have a fast load time as well as feature unique, relevant content. Fast load times benefit advertisers as well, since users are less likely to abandon a site that loads quickly" — http://adwords.google.com/support/
"We've always viewed speed as a competitive advantage. Because the cost of slower performance increases over time and persists, we encourage site designers to think twice about adding a feature that hurts performance if the benefit of the feature is unproven" — http://googleresearch.blogspot.com
"We're including a new signal in our search ranking algorithms: site speed.
Site speed reflects how quickly a website responds to web
requests.
Speeding up websites is important - not just to site owners, but to all Internet users. Faster sites create happy users, and we've seen in our internal studies that when a site responds slowly, visitors spend less time there. But, faster sites don't just improve user experience; recent data shows that improving site speed also reduces operating costs" — http://googleresearch.blogspot.com
Speeding up websites is important - not just to site owners, but to all Internet users. Faster sites create happy users, and we've seen in our internal studies that when a site responds slowly, visitors spend less time there. But, faster sites don't just improve user experience; recent data shows that improving site speed also reduces operating costs" — http://googleresearch.blogspot.com
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