Ways to improve website performance
Once the document (website's main page) has been downloaded, we
analyze it. It allows us to give webmasters some recommendations on how
to optimize page load speed. We analyze the internal and external
factors.
Enable GZIP Compression
This is a good practice to give the user content in compressed form.
We've detected 183.04 Kb of content that could be compressed.
By compressing content you can achieve the size of ~ 45.76 Kb
(saving 137.28 Kb). This would accelerate the page loading speed and would positively
impact the bandwidth savings in British Telecommunications.
http://www.halifax.co.uk/home/home.asp. File size 34.21 Kb and you can save up to 25.66 Kb
http://www.halifax.co.uk/common/css/reset.css. File size 3.34 Kb and you can save up to 2.51 Kb
http://www.halifax.co.uk/common/css/global.css. File size 38.06 Kb and you can save up to 28.55 Kb
http://www.halifax.co.uk/common/css/branding.css. File size 5.65 Kb and you can save up to 4.24 Kb
http://www.halifax.co.uk/common/css/buttons.css. File size 2.63 Kb and you can save up to 1.97 Kb
http://www.halifax.co.uk/common/script/windowscript.js. File size 5.75 Kb and you can save up to 4.32 Kb
http://www.halifax.co.uk/common/script/si/site-tracker.js. File size 20.85 Kb and you can save up to 15.64 Kb
http://www.halifax.co.uk/common/script/setPanelHeight.js. File size 2.07 Kb and you can save up to 1.55 Kb
http://www.halifax.co.uk/common/script/jquery-1.3.2.min.js. File size 57.25 Kb and you can save up to 42.94 Kb
http://www.halifax.co.uk/common/script/page-ready.js. File size 4.7 Kb and you can save up to 3.52 Kb
http://www.halifax.co.uk/common/script/jquery.scroller.js. File size 1.5 Kb and you can save up to 1.12 Kb
http://www.halifax.co.uk/common/includes/rwtaghome.js. File size 6.93 Kb and you can save up to 5.2 Kb
http://www.halifax.co.uk/common/includes/clearfield.js. File size 0.1 Kb and you can save up to 0.08 Kb
Keep Components under 25K
Users often visit web site using a mobile phone. Even the most modern and advanced gadgets
have some limitations. For example an iPhone browser do not cache page components bigger
than 25K. So you should strive to ensure that scripts, CSS-styles, etc.
are less than 25K.
http://www.halifax.co.uk/home/home.asp Content-Encoding: text/html. File size 34.21 Kb.
http://www.halifax.co.uk/common/css/global.css Content-Encoding: text/css. File size 38.06 Kb.
http://www.halifax.co.uk/common/script/jquery-1.3.2.min.js Content-Encoding: application/x-javascript. File size 57.25 Kb.
http://www.halifax.co.uk/home/images/HeroPods/Dec_hero.jpg Content-Encoding: image/jpeg. File size 104.32 Kb.
Specify image dimensions
The browser needs to know the actual dimensions of image (width and height) to quickly render webpage.
We have detected that the 10 images has no width and height.
If you do not specify the width and/or height, then in order to
correctly display the image browser needs to download it and only then
put on the screen. Otherwise, there is a chance browser will display
elements under the picture inappropriately as well as the possible
presence of "jumping" effect of the page content (until the page load
is finished).
We provide below example of how to define the image /common/images/icons/Online_Demo_CUSTOMER_GIF_RGB_59x70.gif dimensions:
| 324. |
|
<img src="/common/images/icons/Online_Demo_CUSTOMER_GIF_RGB_59x70.gif" alt="Online Banking is changing" width="IMAGE_WIDTH_HERE" height="IMAGE_HEIGHT_HERE"> |
Use the TITLE for A tag
As we have already mentioned, search engine bots can not see the site
like a people do it. They more focused on the descriptions of certain
page elements. That's why we strongly recommend use TITLE operator in
the "A" tag. This operator not only describes the page referenced by
the page more detailed, but also takes part in the page describing.
For example, you have the link on your website:
| 76. |
|
<a href="#content" accesskey="s">Jump to content [accesskey 's']</a> |
We suggest you to remake it in this way:
| 76. |
|
<a href="#content" accesskey="s" title="best online bank">Jump to content [accesskey 's']</a> |
Of course, you can (and should) use more proper phrase instead of the "best online bank" that describes the link
#content.
Number of links on the page
Try to avoid a large number of links on the page. Our robot
have found 159 links on this page. Google recommends
to keep the number of links fewer than 100.
More information about this topic you can find in
Google
Webmaster Guidelines
and in the post
"How many links per page?"
by Matt Cutts (head of Google’s Webspam team)