Ways to improve website performance
Once the document (website's main page) has been downloaded, we
analyze it. It allows us to give webmasters some recommendations on how
to optimize page load speed. We analyze the internal and external
factors.
Enable GZIP Compression
This is a good practice to give the user content in compressed form.
We've detected 121.9 Kb of content that could be compressed.
By compressing content you can achieve the size of ~ 30.47 Kb
(saving 91.42 Kb). This would accelerate the page loading speed and would positively
impact the bandwidth savings in Home Box Office.
http://www.hbo.com/utils/js/swfobject.js. File size 10.22 Kb and you can save up to 7.67 Kb
http://www.hbo.com/utils/js/hbo_scripts.js. File size 11.9 Kb and you can save up to 8.92 Kb
http://www.hbo.com/utils/js/swfaddress.js. File size 16.56 Kb and you can save up to 12.42 Kb
http://www.hbo.com/utils/js/flashscaler.js. File size 2.73 Kb and you can save up to 2.04 Kb
http://www.hbo.com/utils/js/jquery/jquery-1.2.6.pack.js. File size 31.02 Kb and you can save up to 23.26 Kb
http://www.hbo.com/utils/js/jquery/plugins/jquery.pngfix.js. File size 4.15 Kb and you can save up to 3.11 Kb
http://www.hbo.com/utils/js/jquery/plugins/jquery.cookie.js. File size 4.36 Kb and you can save up to 3.27 Kb
http://www.hbo.com/utils/js/jquery/ui/ui.core.js. File size 7.94 Kb and you can save up to 5.96 Kb
http://www.hbo.com/utils/js/jquery/ui/ui.draggable.js. File size 25 Kb and you can save up to 18.75 Kb
http://www.hbo.com/html/css/hbo-global-styles.css. File size 4.29 Kb and you can save up to 3.21 Kb
http://www.hbo.com/html/js/survey.js. File size 2.46 Kb and you can save up to 1.84 Kb
http://www.hbo.com/html/js/errorpages-tracklinks.js. File size 0.15 Kb and you can save up to 0.11 Kb
http://www.hbo.com/html/css/hbo-browser-error-styles.css. File size 1.13 Kb and you can save up to 0.84 Kb
Keep Components under 25K
Users often visit web site using a mobile phone. Even the most modern and advanced gadgets
have some limitations. For example an iPhone browser do not cache page components bigger
than 25K. So you should strive to ensure that scripts, CSS-styles, etc.
are less than 25K.
http://www.hbo.com/ Content-Encoding: text/html;charset=ISO-8859-1. File size 51.29 Kb.
http://www.hbo.com/utils/js/jquery/jquery-1.2.6.pack.js Content-Encoding: application/javascript. File size 31.02 Kb.
http://www.hbo.com/utils/js/jquery/ui/ui.draggable.js Content-Encoding: application/javascript. File size 25 Kb.
http://www.hbo.com/utils/js/s_code.js . File size 40.98 Kb.
http://i.cdn.hbo.com/assets/images/category-explorer/default/series/bo... Content-Encoding: image/jpeg. File size 25.09 Kb.
http://i.cdn.hbo.com/assets/images/homepage/2010/november/sports/11251... Content-Encoding: image/jpeg. File size 191.62 Kb.
http://i.cdn.hbo.com/assets/images/homepage/2010/november/comedy/12011... Content-Encoding: image/jpeg. File size 287.78 Kb.
http://i.cdn.hbo.com/assets/images/homepage/2010/december/movies/12291... Content-Encoding: image/jpeg. File size 105.87 Kb.
http://i.cdn.hbo.com/assets/images/homepage/2010/december/series/big-l... Content-Encoding: image/jpeg. File size 163.21 Kb.
http://i.cdn.hbo.com/assets/images/homepage/2010/september/series/true... Content-Encoding: image/jpeg. File size 161.99 Kb.
http://i.cdn.hbo.com/assets/images/homepage/2010/december/sports/12291... Content-Encoding: image/jpeg. File size 159.31 Kb.
http://i.cdn.hbo.com/assets/images/homepage/2010/july/series/hung/0717... Content-Encoding: image/jpeg. File size 110.83 Kb.
http://i.cdn.hbo.com/assets/images/homepage/2010/december/series/the-r... Content-Encoding: image/jpeg. File size 130.65 Kb.
http://i.cdn.hbo.com/assets/images/homepage/2010/december/series/funny... Content-Encoding: image/jpeg. File size 166.46 Kb.
http://i.cdn.hbo.com/assets/images/homepage/2010/december/series/game-... Content-Encoding: image/jpeg. File size 160.09 Kb.
http://i.cdn.hbo.com/assets/images/homepage/2010/october/series/boardw... Content-Encoding: image/jpeg. File size 131.04 Kb.
http://i.cdn.hbo.com/assets/images/homepage/2010/february/series/treme... Content-Encoding: image/jpeg. File size 147.49 Kb.
Avoid 301 & 302 Redirects
Redirect allows you to make website or page available under many URLs. Webmasters use redirects
when their sites change domain name, several websites are merged into one, document is moved too
a new location, etc.
Using a redirect delays content obtaining. Any delay negatively affects on the user experience.
We've detected that page has 3 redirects before page components start loading.
The following list contains some of these redirects:
http://matrix.hbo.com/b/ss/hboprod/1/H.20.3/s36617441292863?AQB=1&ndh=... redirects to http://matrix.hbo.com/b/ss/hboprod/1/H.20.3/s36617441292863?AQB=1&pccr...
http://www.hbo.com/assets/images/global/unsupported-bg.jpg redirects to http://i.cdn.hbo.com/assets/images/global/unsupported-bg.jpg
http://www.hbo.com/custom-assets/img/global/hbo-logo.gif redirects to http://i.cdn.hbo.com/custom-assets/img/global/hbo-logo.gif
Try to reduce the number unnecessary redirects.
Alternate text for the images.
As you may already know, search engine that indexes your pages, do not
have eyes. And all content you are trying to display on your site is
just HTML & CSS code, images, Flash, etc for the robots. It is It's
extremely important to describe each of the objects more datailed using
ALT, TITLE and other tags.
Our robot has determined that the hbo.com page has
1
images, which has no tag ALT. Tag ALT is a text field, that specifies an
alternate text for an image. But not only. Search engines consider this
tag as a supplemental result for assessing the content of your page
entirely. Do not ignore it!
For example your page has this code:
| 22. |
|
<img src="/assets/images/global/unsupported-bg.jpg" height="100%" width="100%"> |
We recommend you use rich img code in that place:
| 22. |
|
<img src="/assets/images/global/unsupported-bg.jpg" height="100%" width="100%" alt="cable"> |
P.S. We used keyword for this image that seemed to us most important for your page.
But you can go ahead and give to each of 1 images an ALT text. This problem requires
responsible approach. No need to put the same text at alt tag of the all images.
Imagine that the pictures do not show and try to make sure that users understand what
is shown on the picture based on the alt tag
Using H1 tag
Avoid frequent use of the
<Н1> tag. Our robot has found 2
<Н1> tags in the document's body. We recommend you use one
<Н1>
tag per page only.
Content Semantics
We suggest you along with important and well-known tags like Title &
H1 use also H2, H3, H4, H5, STRONG tags. Each page can (and should)
highlight not only the main topic, but also complement the semantic
core of the page and the whole site with the secondary keywords. For
example, if the main topic of the page is dedicated servers, there is
a probability that page has a blog about managed dedicated servers.
If so try to highlight the title of the block by using tag <H2>, and
an information that you provide this service in the United Kingdom
highlight with
H3 tag and so on. Thus try to highlight every important
fragment of the information on your page with tags like STRONG, H2,
H3, etc.
We did not find H2 tags, H3 tags, H4 tags, H5 tags, STRONG tags on the page Use the TITLE for A tag
As we have already mentioned, search engine bots can not see the site
like a people do it. They more focused on the descriptions of certain
page elements. That's why we strongly recommend use TITLE operator in
the "A" tag. This operator not only describes the page referenced by
the page more detailed, but also takes part in the page describing.
For example, you have the link on your website:
| 28. |
|
<a href="http://get.adobe.com/flashplayer" onclick="trackLink('flash upgrade: required');" target="_blank">Get Latest</a> |
We suggest you to remake it in this way:
| 28. |
|
<a href="http://get.adobe.com/flashplayer" onclick="trackLink('flash upgrade: required');" target="_blank" title="bulletin boards">Get Latest</a> |
Of course, you can (and should) use more proper phrase instead of the "bulletin boards" that describes the link
http://get.adobe.com/flashplayer.