Piczo.com

WebSite Speed Profile

Site Speed Success Formula = good website latency + fast DNS lookup + high page load speed.
Site Speed Laboratory offers analysis of DNS Lookup speed & latency tests (ping) & Page Load speed for every website. Our analysis is based on data for May 26 2011. Since the first of July 2010 we carried out 23 tests from locations
for the main page of this website, the last of which were made about 3562 hours ago

Site Speed Laboratory Summary for this website

Location		Ping	Ping, change	DNS Lookup	DNS Resolve, change	Page Speed	Page Speed, change
Usa 10.40% of traffic	NY, New York	152 ms	7 %	90 ms	54 %	248.34 Kb/s	35%
Usa 10.40% of traffic	Florida, Tampa	165 ms	11 %	26 ms	13 %
Germany 10.70% of traffic	Frankfurt	30 ms	14 %	156 ms	721 %
Canada 7.30% of traffic	Montreal	145 ms	—	218 ms	—
United Kingdom 8.20% of traffic	Gloucester	148 ms	—	8 ms	—

Summary Widget

SiteSpeedLab Overall Website Rating for this website

Based on our speed test results table and considering features of the current webserver location (Sweden, Stockholm), we concluded
overall This website speed rank is 91. That means 91% of the sites from the Stockholm are slower for visitors than this website.

It is important to understand that you can't evaluate website speed without considering website audience location. You should evaluate the speed of the site considering location of your primary audience (visitors), and not just from abstract tests from various points of the planet. There is a chance that your website is quite slow for visitors from German but pretty quick for Australian users at the same time. Based on a primary audience location data Site Speed Laboratory maintains objective rating. Test servers located in the Germany and Usa are more useful and important to Piczo.com because the shares of each country are 10.70 and 10.40 percent respectively.

You should not overestimate the importance of the website speed factor. Google has more than 200 ranking factors and website speed is just one of them.

Website Latency (Ping Test)

Latency Tests

Check details on Ping Graph

Latency affects on the rate of exchange of network packets between the client (user's computer) and the webserver. The lower latency to webserver means the faster start of the processing of all requests to the webserver, and after all the faster page loading. According to our data the average latency to the web server is 128 ms (see details). Test was conducted from 5 different locations. Average latency rating of the website is good (31% websites are slower). For detailed latency stats from different locations, as well as time slices for a month, 3 months and 6 months and more visit Ping Test Graph. We also recommend to take a look at latency rating at the Sweden, Stockholm location. This will give you an idea about average latency values in the region. And the answer to the question of how good this result for the this website.

Compare Latency From

Usa▼

Germany, Frankfurt

Canada, Montreal

United Kingdom, Gloucester

The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).

The chart will appear within this DIV. This text will be replaced by the chart.

Usa, NY, New York

Usa, Florida, Tampa

Germany, Frankfurt

Canada, Montreal

United Kingdom, Gloucester

Graph Legend

Maximum latency for current location, mouse over for the details.
Mimimal latency for current location, mouse over for the details (date, value, etc.)
Numbered vertical lines indicate the change of IP for the current site
Data Loss

Compare Latency From

Usa▼

Germany, Frankfurt

Canada, Montreal

United Kingdom, Gloucester

The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).

The chart will appear within this DIV. This text will be replaced by the chart.

Usa, NY, New York

Usa, Florida, Tampa

Germany, Frankfurt

Canada, Montreal

United Kingdom, Gloucester

Graph Legend

Maximum latency for current location, mouse over for the details.
Mimimal latency for current location, mouse over for the details (date, value, etc.)
Numbered vertical lines indicate the change of IP for the current site
Data Loss

Compare Latency From

Usa▼

Germany, Frankfurt

Canada, Montreal

United Kingdom, Gloucester

The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).

The chart will appear within this DIV. This text will be replaced by the chart.

Usa, NY, New York

Usa, Florida, Tampa

Germany, Frankfurt

Canada, Montreal

United Kingdom, Gloucester

Graph Legend

Maximum latency for current location, mouse over for the details.
Mimimal latency for current location, mouse over for the details (date, value, etc.)
Numbered vertical lines indicate the change of IP for the current site
Data Loss

Compare Latency From

Usa▼

Germany, Frankfurt

Canada, Montreal

United Kingdom, Gloucester

The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).

The chart will appear within this DIV. This text will be replaced by the chart.

Usa, NY, New York

Usa, Florida, Tampa

Germany, Frankfurt

Canada, Montreal

United Kingdom, Gloucester

Graph Legend

Maximum latency for current location, mouse over for the details.
Mimimal latency for current location, mouse over for the details (date, value, etc.)
Numbered vertical lines indicate the change of IP for the current site
Data Loss

How to read the graph's data

This graph represents a detailed statistics of website latency. Periodical measurements give a complete picture of website availability from the different areas of the planet. Particular attention is given to the expansion of our testing servers around the world, in order to test the site availability and latency in those locations where most of your visitors are. Of course, the faster access to the site means users get content faster. It means less bounce (bounce rate) and faster ads delivering (and therefore better performance CTR, eCPM). This is even more important given the fact that we've detected Google Adsense ad network code on this site. Ultimately, the best availability of the site gives you an edge over your competitors. More information can be read on our page about the importance of the latency speed for the website speed up.

Compare Latency Statistic

Compare latency

vs

Our Servers

Usa

NY, New York
Florida, Tampa

Germany, Frankfurt

Canada, Montreal

United Kingdom, Gloucester

Dynamic of the Latency Changes for the website from various locations.

Location		Last check	7 day change	1 month change	3 month change	6 month change
Usa 10.40% of traffic	NY, New York	152 ms	—	—	—	1% 161/162 ms
Usa 10.40% of traffic	Florida, Tampa	165 ms	—	—	—	1% 156/157 ms
Germany 10.70% of traffic	Frankfurt	30 ms	—	—	—	3% 34/35 ms
Canada 7.30% of traffic	Montreal	145 ms	—	—	—	4% 133/138 ms
United Kingdom 8.20% of traffic	Gloucester	148 ms	—	—	—	4% 53/51 ms

Fragment of Stockholm latency speed rating table for this website

The table is constructed according to the data from the US datacenters

#	Domain	Compare	Ping	Provider
1.	Lentillesdecontactonline.fr		84 ms	Port80 Ab
2.	Scandinavian.net		86 ms	Globalwire Ab
3.	Evolutionsurf.net		87 ms	Portlane Ab
...	...	...	...	...
377.	Bones-junior.com		114 ms 6 % Loss	Dgc Access Ab
378.	Hermesmedical.com		115 ms 6 % Loss	Dgc Access Ab
379.	Piczo.com		128 ms 6 % Loss	Stardoll Ab
380.	Metropol.se		143 ms 6 % Loss	Dgc Access Ab
381.	Ginza.se		94 ms 13 % Loss	Sweden
...	...	...	...	...
1229.	Hojdack.se		— 100 % Loss	Bahnhof Internet Ab

Why the low latency is important with this site as an example

To display this website browser needs to download 50 objects. Though modern browsers use parallel connection now, we'll simplify the conditions and calculate the time spent by the browser for these sites in a single-threaded mode. Time required to establish HTTP connection only:

3 * website latency * website objects

+ preparation of the webserver response. Number 3 in the formula is a three phase of a TCP connection: sending a SYN request from the client to the server, sending ASK + SYN from the server to the client and the ASK sending from the client to the server. Though we can not calculate the time for a webserver response, the total time for sending and receiving requests for each of the object will be:

3 * 128 ms * 50 objects = 0 sec

Of course, modern browsers use several simultaneous connections to download content from a domain (from 2 to 8 at the time of writing this document). And in some browsers the number of connections can be set manually (Opera). But, if you impose these data on the first site Lentillesdecontactonline.fr from the latency table for the city Stockholm, it turns out that the difference in time only for the sending and receiving requests to the web server could be: 6.6 sec. Sure, making such calculations must always take into account the audience site, and always make an accent on the fact that the server should always be so geographically closer to the primary audience as it possible. Also we recommend to pay attention to an article about importance of the latency on our site.

DNS Lookup Speed

Browser should lookup domain name and get IP address of the server (91.204.0.4) before downloading the page. We test DNS resolve for this domain from 5 locations. That's how we've got the average time of receiving IP: 0.1s (which is better than 90% of all sites). For more detailed stats look at DNS tests graph and DNS resolve page for Sweden, Stockholm location (Average value on the widget is an average DNS resolve time for websites hosted at the same location).

Compare DNS Speed

Compare DNS Lookup

vs

Our Servers

Usa

NY, New York
Florida, Tampa

Germany, Frankfurt

Canada, Montreal

United Kingdom, Gloucester

The table below shows the dynamic of the DNS Lookup speed changes for the website from various locations.

Location		Last check	7 day change	1 month change	3 month change	6 month change
Usa 10.40% of traffic	NY, New York	90 ms	—	—	—	15% 138/163 ms
Usa 10.40% of traffic	Florida, Tampa	26 ms	—	—	—	37% 127/200 ms
Germany 10.70% of traffic	Frankfurt	156 ms	—	—	—	44% 53/94 ms
Canada 7.30% of traffic	Montreal	218 ms	—	—	—	26% 48/65 ms
United Kingdom 8.20% of traffic	Gloucester	8 ms	—	—	—	53% 49/32 ms

Fragment of Stockholm DNS Speed rating table for this website

The table is constructed according to the data from the US datacenters

#	Domain	Compare	DNS Resolve Speed	Provider
1.	Qdoos.com		1 ms	Ettnet Ab
2.	Flygresor.se		31 ms	Port80 Ab
3.	Familjebostader.com		33 ms	Resilans Ab
...	...	...	...	...
110.	Patienthealthinternational.com		98 ms	Uunet Sweden
111.	Scandichotels.dk		98 ms	Episerver Ab
112.	Piczo.com		99 ms	Stardoll Ab
113.	Suprbay.org		99 ms	Resilans Ab
114.	Ginza.se		99 ms	Sweden
...	...	...	...	...
1229.	Advertiser.se		1976 ms	Port80 Ab

Page Speed Test

Content-Types by Size
Content-Types by Hosts
Page Speed

Content-Type's Weights

Content-Type's Weights by Hosts

Downloading page itself is the final stage of the testing. Actually, this is the last stage, after which page is displayed completely for user. The download speed depends on many factors. Main factors are the following: the width of the bandwidth up to the domain, the number of simultaneous download threads, speed of the server, a distance between user and domain web server. Recent measurements have shown the speed of page download for this domain is 248.345Kb/s (which is better than 91% of all sites in this region). For more detailed stats check out report for Stockholm hosted websites.

Page Speed

Page Speed is a key factor in the website speed estimations (along with DNS lookup speed and website latency). Speed of the page loading, sophisticated subdomains usage for static content (images, css), optimized code (html, js), hosting on fast servers with good latency to its audience leads to good results and, ultimately, to a good website profitability.

While conducting tests we emulate a visit your website using the browser Firefox 3.5.6. Test results of the page loading listed in this table:

Pagespeed Flash Table

Ways to improve website performance

Once the document (website's main page) has been downloaded, we analyze it. It allows us to give webmasters some recommendations on how to optimize page load speed. We analyze the internal and external factors.

Reduse DNS Resolve

Browsers must resolve site's hosts to display all of the elements of the Piczo.com's page. Every domain name resolve requires a time, which precedes the load from a specific domain. You can speed up page loading by reducing the number of hosts, from which elements of the page are loaded.

Host www.piczo.com (1 file)

Host ads1.msn.com (1 file)

Host cdnimg.piczo.com (29 files)

Host www.sdcdn.com (15 files)

Host ox.stardoll.com (3 files)

Host www.google-analytics.com (1 file)

Enable GZIP Compression

This is a good practice to give the user content in compressed form. We've detected 0.98 Kb of content that could be compressed. By compressing content you can achieve the size of ~ 0.25 Kb (saving 0.74 Kb). This would accelerate the page loading speed and would positively impact the bandwidth savings in Stardoll Ab.

http://ox.stardoll.com/www/delivery/spc.php?zones=438|383|460|385|386|.... File size 0.98 Kb and you can save up to 0.74 Kb

Keep Components under 25K

Users often visit web site using a mobile phone. Even the most modern and advanced gadgets have some limitations. For example an iPhone browser do not cache page components bigger than 25K. So you should strive to ensure that scripts, CSS-styles, etc. are less than 25K.

http://www.piczo.com/?cr=3 Content-Encoding: text/html;charset=UTF-8. File size 30.49 Kb.

http://cdnimg.piczo.com/css/newpiczo/screen.css?2100 Content-Encoding: text/css. File size 27.66 Kb.

http://www.sdcdn.com/cms/ads/piczo/mysunshinexoxo.jpg Content-Encoding: image/jpeg. File size 46 Kb.

http://www.sdcdn.com/cms/ads/piczo/annmaree.jpg?12 Content-Encoding: image/jpeg. File size 32.86 Kb.

http://www.sdcdn.com/cms/ads/piczo/kathyuncreative.jpg Content-Encoding: image/jpeg. File size 27.48 Kb.

http://www.sdcdn.com/cms/ads/piczo/kaitythestalker123.jpg Content-Encoding: image/jpeg. File size 36.82 Kb.

http://www.sdcdn.com/cms/ads/piczo/itssophia.jpg Content-Encoding: image/jpeg. File size 50.03 Kb.

http://www.sdcdn.com/cms/ads/piczo/haaallie-.jpg Content-Encoding: image/jpeg. File size 91.6 Kb.

http://www.sdcdn.com/cms/ads/piczo/lettersofmaddison.jpg?1 Content-Encoding: image/jpeg. File size 30.31 Kb.

http://www.sdcdn.com/cms/ads/piczo/mariebetannaph.jpg?1 Content-Encoding: image/jpeg. File size 28.45 Kb.

http://www.sdcdn.com/cms/ads/piczo/itwasalongtimeago.jpg Content-Encoding: image/jpeg. File size 53.99 Kb.

http://www.sdcdn.com/cms/ads/piczo/deimantekarolina.jpg Content-Encoding: image/jpeg. File size 39.84 Kb.

http://www.sdcdn.com/cms/ads/piczo/loveispainatitsbest.jpg?1 Content-Encoding: image/jpeg. File size 30.77 Kb.

http://www.sdcdn.com/cms/ads/piczo/itwasalongtimeago.jpg?12 Content-Encoding: image/jpeg. File size 32.15 Kb.

http://cdnimg.piczo.com/js/newpiczo/create.js?900 Content-Encoding: application/javascript. File size 25.57 Kb.

http://cdnimg.piczo.com/images/newpiczo/bgFlowers.jpg Content-Encoding: image/jpeg. File size 77.6 Kb.

http://cdnimg.piczo.com/images/newpiczo/handdrawn-flower-footer.gif Content-Encoding: image/gif. File size 31.27 Kb.

Alternate text for the images.

As you may already know, search engine that indexes your pages, do not have eyes. And all content you are trying to display on your site is just HTML & CSS code, images, Flash, etc for the robots. It is It's extremely important to describe each of the objects more datailed using ALT, TITLE and other tags.

Our robot has determined that the piczo.com page has 14 images, which has no tag ALT. Tag ALT is a text field, that specifies an alternate text for an image. But not only. Search engines consider this tag as a supplemental result for assessing the content of your page entirely. Do not ignore it!

For example your page has this code:

58.

We recommend you use rich img code in that place:

58.

P.S. We used keyword for this image that seemed to us most important for your page. But you can go ahead and give to each of 14 images an ALT text. This problem requires responsible approach. No need to put the same text at alt tag of the all images. Imagine that the pictures do not show and try to make sure that users understand what is shown on the picture based on the alt tag

Specify image dimensions

The browser needs to know the actual dimensions of image (width and height) to quickly render webpage.

We have detected that the 17 images has no width and height.

If you do not specify the width and/or height, then in order to correctly display the image browser needs to download it and only then put on the screen. Otherwise, there is a chance browser will display elements under the picture inappropriately as well as the possible presence of "jumping" effect of the page content (until the page load is finished).

We provide below example of how to define the image http://ox.stardoll.com/www/delivery/avw.php?bannerid=12544 dimensions:

741.

Using H1 tag

Show main content of the page clearly. One of the most important internal website ranking factors is the H1 tag. It's a title of the document and the most powerful keyword, actually. Our robot did not find the h1 tag on the page.

Use the TITLE for A tag

As we have already mentioned, search engine bots can not see the site like a people do it. They more focused on the descriptions of certain page elements. That's why we strongly recommend use TITLE operator in the "A" tag. This operator not only describes the page referenced by the page more detailed, but also takes part in the page describing. For example, you have the link on your website:

63.

<a href="http://pic3.piczo.com/go/home">Piczo</a>

We suggest you to remake it in this way:

63.

<a href="http://pic3.piczo.com/go/home" title="paper doll">Piczo</a>

Of course, you can (and should) use more proper phrase instead of the "paper doll" that describes the link http://pic3.piczo.com/go/home.

Piczo.com

WebSite Speed Profile

Tests Summary

Latency Summary

DNS Summary

Page Speed Summary

Site Speed Laboratory Summary for this website

Summary Widget

Website Latency (Ping Test)

Latency History Graph

Graph Legend

Graph Legend

Graph Legend

Graph Legend

How to read the graph's data

Compare Latency Statistic

Compare latency

Dynamic of the Latency Changes for the website from various locations.

Fragment of Stockholm latency speed rating table for this website

Why the low latency is important with this site as an example

DNS Lookup Speed

DNS History Graph

Graph Legend

Graph Legend

Graph Legend

Graph Legend

Compare DNS Speed

Compare DNS Lookup

The table below shows the dynamic of the DNS Lookup speed changes for the website from various locations.

Fragment of Stockholm DNS Speed rating table for this website

Page Speed Test

Page Speed

Ways to improve website performance

Reduse DNS Resolve

Enable GZIP Compression

Keep Components under 25K

Alternate text for the images.

Specify image dimensions

Using H1 tag

Use the TITLE for A tag

Check Page Speed

Our website

Website Profile

Sitemaps

Some facts about Site Speed