Site Speed Success Formula = good website latency + fast DNS lookup + high page load speed.
Site Speed Laboratory offers analysis of DNS Lookup speed & latency tests (ping) & Page Load speed for every website. Our analysis is based on data for May 27 2011. Since the first of July 2010 we carried out 22 tests from locations
for the main page of this website, the last of which were made about 3608 hours ago
SiteSpeedLab Overall Website Rating for this website
Based on our speed test results table and considering features of the current webserver location
(Poland, Warsaw), we concluded overall
This website speed rank is 97.
That means 97% of the sites from the
Warsaw are slower for visitors than this website.
It is important to understand that you can't evaluate website speed without considering
website audience location. You should evaluate the speed of the site considering location of your
primary audience (visitors), and not just from abstract tests from various points of the planet. There
is a chance that your website is quite slow for visitors from German but pretty quick for Australian
users at the same time. Based on a primary audience location data Site Speed Laboratory maintains objective
rating. Test servers
located in the United Kingdom and Germany are more useful and important to Pudelek.pl
because the shares of each country are 2.60 and 1.30 percent respectively.
You should not overestimate the importance of the website speed factor. Google has more than 200 ranking factors and website speed is just one of them.
Latency affects on the rate of exchange of network packets between the client (user's computer)
and the webserver. The lower latency to webserver means the faster start
of the processing of all requests to the webserver, and after all the faster page loading.
According to our data the average latency to the web server is 96 ms (see details). Test was conducted from 5 different locations. Average latency rating of the website is good (72% websites are
slower). For detailed latency stats from different locations, as well as time slices for a month,
3 months and 6 months and more visit Ping Test Graph.
We also recommend to take a look at latency rating at the Poland, Warsaw location. This will give you an
idea about average latency values in the region. And the answer to the question of how good this result for the this website.
The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).
The chart will appear within this DIV. This text will be replaced by the chart.
Usa, NY, New York
Usa, Florida, Tampa
Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester
Graph Legend
Maximum latency for current location, mouse over for the details.
Mimimal latency for current location, mouse over for the details (date, value, etc.)
Numbered vertical lines indicate the change of IP for the current site
Data Loss
The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).
The chart will appear within this DIV. This text will be replaced by the chart.
Usa, NY, New York
Usa, Florida, Tampa
Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester
Graph Legend
Maximum latency for current location, mouse over for the details.
Mimimal latency for current location, mouse over for the details (date, value, etc.)
Numbered vertical lines indicate the change of IP for the current site
Data Loss
The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).
The chart will appear within this DIV. This text will be replaced by the chart.
Usa, NY, New York
Usa, Florida, Tampa
Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester
Graph Legend
Maximum latency for current location, mouse over for the details.
Mimimal latency for current location, mouse over for the details (date, value, etc.)
Numbered vertical lines indicate the change of IP for the current site
Data Loss
The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).
The chart will appear within this DIV. This text will be replaced by the chart.
Usa, NY, New York
Usa, Florida, Tampa
Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester
Graph Legend
Maximum latency for current location, mouse over for the details.
Mimimal latency for current location, mouse over for the details (date, value, etc.)
Numbered vertical lines indicate the change of IP for the current site
Data Loss
How to read the graph's data
This graph represents a detailed statistics of website latency. Periodical measurements give a
complete picture of website availability from the different areas of the planet. Particular
attention is given to the expansion of our testing servers around the world, in order to test
the site availability and latency in those locations where most of your visitors are.
Of course, the faster access to the site means users get content faster. It means less
bounce (bounce rate) and faster ads delivering (and therefore better performance CTR, eCPM).
This is even more important given the fact that we've detected Google Adsense ad network code
on this site. Ultimately, the best availability of the site gives you an edge over your
competitors. More information can be read on our page about the importance of the latency speed
for the website speed up.
Compare Latency Statistic
Dynamic of the Latency Changes for the website from various locations.
Location
Last check
7 day change
1 month change
3 month change
6 month change
Usa
0.90% of traffic
NY, New York
151 ms
—
—
—
5% 148/156 ms
Florida, Tampa
153 ms
—
—
—
3% 145/150 ms
Germany
1.30% of traffic
Frankfurt
26 ms
—
—
—
24% 26/34 ms
Canada
Montreal
113 ms
—
—
—
6% 117/124 ms
United Kingdom
2.60% of traffic
Gloucester
38 ms
—
—
—
3% 36/37 ms
Fragment of Warsaw latency speed rating table for this website
The table is constructed according to the data from the US datacenters
Why the low latency is important with this site as an example
To display this website browser needs to download 149 objects.
Though modern browsers use parallel connection now, we'll simplify the
conditions and calculate the time spent by the browser for these sites in a
single-threaded mode. Time required to establish HTTP connection only:
3 * website latency * website objects
+ preparation of the webserver response. Number 3 in the formula is a three
phase of a TCP connection:
sending a SYN request from the client to the server, sending ASK + SYN from the
server to the client and the ASK sending from the client to the server. Though we
can not calculate the time for a webserver response, the total time for sending
and receiving requests for each of the object will be:
3 * 96 ms * 149 objects = 0 sec
Of course, modern browsers use several simultaneous connections to download content from a domain
(from 2 to 8 at the time of writing this document). And in some browsers the number of connections
can be set manually (Opera).
But, if you impose these data on the first site
Pobieraj24.pl
from the latency table for the city Warsaw, it turns out that the
difference in time only for the sending and receiving requests to the web server
could be: 27.27 sec.
Sure, making such calculations must always take into account the audience site, and
always make an accent on the fact that the server should always be so geographically
closer to the primary audience as it possible. Also we recommend to pay attention to
an article about importance of the latency on our site.
DNS Lookup Speed
Browser should lookup domain name and get IP address of the server (193.17.41.101) before downloading the page.
We test DNS resolve for this domain from 5 locations. That's how we've got the
average time of receiving IP: 0.14s (which is better than 81% of all sites).
For more detailed stats look at DNS tests graph and DNS resolve page for Poland, Warsaw location
(Average value on the widget is an average DNS resolve time for websites hosted at the same location).
The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).
The chart will appear within this DIV. This text will be replaced by the chart.
Usa, NY, New York
Usa, Florida, Tampa
Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester
Graph Legend
Maximum latency for current location, mouse over for the details.
Mimimal latency for current location, mouse over for the details (date, value, etc.)
Milestones indicate the change of IP for the current site
Data Loss
The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).
The chart will appear within this DIV. This text will be replaced by the chart.
Usa, NY, New York
Usa, Florida, Tampa
Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester
Graph Legend
Maximum latency for current location, mouse over for the details.
Mimimal latency for current location, mouse over for the details (date, value, etc.)
Milestones indicate the change of IP for the current site
Data Loss
The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).
The chart will appear within this DIV. This text will be replaced by the chart.
Usa, NY, New York
Usa, Florida, Tampa
Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester
Graph Legend
Maximum latency for current location, mouse over for the details.
Mimimal latency for current location, mouse over for the details (date, value, etc.)
Milestones indicate the change of IP for the current site
Data Loss
The main purpose of the testing is a measuring the speed and rating the stability of the latency to this IP from around the world in comparison with sites of the region (the city).
The chart will appear within this DIV. This text will be replaced by the chart.
Usa, NY, New York
Usa, Florida, Tampa
Germany, Frankfurt
Canada, Montreal
United Kingdom, Gloucester
Graph Legend
Maximum latency for current location, mouse over for the details.
Mimimal latency for current location, mouse over for the details (date, value, etc.)
Milestones indicate the change of IP for the current site
Data Loss
Compare DNS Speed
The table below shows the dynamic of the DNS Lookup speed changes for the website from various locations.
Location
Last check
7 day change
1 month change
3 month change
6 month change
Usa
0.90% of traffic
NY, New York
162 ms
—
—
—
13% 296/263 ms
Florida, Tampa
304 ms
—
—
—
—
Germany
1.30% of traffic
Frankfurt
43 ms
—
—
—
18% 63/77 ms
Canada
Montreal
128 ms
—
—
—
8% 172/186 ms
United Kingdom
2.60% of traffic
Gloucester
49 ms
—
—
—
34% 50/76 ms
Fragment of Warsaw DNS Speed rating table for this website
The table is constructed according to the data from the US datacenters
Downloading page itself is the final stage of the testing. Actually, this is the last stage,
after which page is displayed completely for user. The download speed depends on many factors.
Main factors are the following: the width of the bandwidth up to the domain, the number of
simultaneous download threads, speed of the server, a distance between user and domain web server.
Recent measurements have shown the speed of page download for this domain is 339.115Kb/s
(which is better than 97% of all sites in this region).
For more detailed stats check out report for Warsaw hosted websites.
Page Speed
Page Speed is a key factor in the website speed estimations (along with
DNS lookup speed and website latency).
Speed of the page loading, sophisticated subdomains usage for static content (images, css),
optimized code (html, js), hosting on fast servers with good latency to its audience leads
to good results and, ultimately, to a good website profitability.
While conducting tests we emulate a visit your website using the browser Firefox 3.5.6.
Test results of the page loading listed in this table:
Pagespeed Flash Table
Ways to improve website performance
Once the document (website's main page) has been downloaded, we
analyze it. It allows us to give webmasters some recommendations on how
to optimize page load speed. We analyze the internal and external
factors.
Reduse DNS Resolve
Browsers must resolve site's hosts to display all of the elements of the
Pudelek.pl's page. Every domain name resolve requires a time, which
precedes the load from a specific domain. You can speed up page
loading by reducing the number of hosts, from which elements of the
page are loaded.
To display a page, a browser needs to load a lot of small images. Try to
combine images into one and display them via CSS. This technology is
called 'CSS Sprites'. It helps you reduce the number of requests to
the web server, which in turn also requires time and bandwidth.
For more details about this technology read our manual.
This is a good practice to give the user content in compressed form.
We've detected 45.73 Kb of content that could be compressed.
By compressing content you can achieve the size of ~ 11.43 Kb
(saving 34.29 Kb). This would accelerate the page loading speed and would positively
impact the bandwidth savings in O2.pl Ltd.
http://j.o2.pl/gemius/gemius.js. File size 5.75 Kb and you can save up to 4.31 Kb
http://ads.o2.pl/ad.php?sid=19026&nocookie=1. File size 13.3 Kb and you can save up to 9.97 Kb
http://static.adtaily.pl/widget.js#HR9GDwqPjD6iSwA. File size 24.39 Kb and you can save up to 18.29 Kb
http://adfiles.o2.pl.sds.o2.pl/nugg-saver.js. File size 0.57 Kb and you can save up to 0.43 Kb
http://static.adtaily.pl/links/HR9GDwqPjD6iSwA.js. File size 1.72 Kb and you can save up to 1.29 Kb
Broken links report [404]
We've found links to files and documents that are unavailable. If the files were moved, it is necessary to fix the link and create redirect.
If these documents have been removed, it is recommended to delete links to them.
Here is a list of files that our bot could not find on our site:
TIP: Fix broken links to improve the reputation of the $site and increase your chances to go up in the SERP's.
Keep Components under 25K
Users often visit web site using a mobile phone. Even the most modern and advanced gadgets
have some limitations. For example an iPhone browser do not cache page components bigger
than 25K. So you should strive to ensure that scripts, CSS-styles, etc.
are less than 25K.
http://www.pudelek.pl/files/js/jquery-1.4.4.min.js?1289833335 Content-Encoding: application/x-javascript. File size 27.07 Kb.
http://www.pudelek.pl/files/img/top_day_wide.jpg Content-Encoding: image/jpeg. File size 63.65 Kb.
http://e2.pudelek.pl/p2408/17686619000d67374d1f2c6d Content-Encoding: image/jpeg. File size 82.88 Kb.
http://e4.pudelek.pl/p919/1c0c67e50021571d4d1e3433 Content-Encoding: image/jpeg. File size 45.76 Kb.
http://e1.pudelek.pl/p2554/ba8ba78b002167064d1e309c Content-Encoding: image/jpeg. File size 51.11 Kb.
http://e1.pudelek.pl/p1407/b07457c7001d8a954d1dde9c Content-Encoding: image/jpeg. File size 109.6 Kb.
http://e2.pudelek.pl/p2992/8ae02532000f69234d17c60d Content-Encoding: image/jpeg. File size 73.28 Kb.
http://e4.pudelek.pl/p516/b8df36200014bcdd4d1dc3d3 Content-Encoding: image/jpeg. File size 61.17 Kb.
http://e3.pudelek.pl/p2264/d56e64b0002b07784d1e316e Content-Encoding: image/jpeg. File size 75.69 Kb.
http://e3.pudelek.pl/p957/cf029a9700227dd94d1ddece Content-Encoding: image/jpeg. File size 45.57 Kb.
http://e3.pudelek.pl/p337/747ec7ec002358234d1a84d2 Content-Encoding: image/jpeg. File size 67.61 Kb.
http://e3.pudelek.pl/p2161/03488f70002a741f4d1e32f2 Content-Encoding: image/jpeg. File size 57.53 Kb.
http://e2.pudelek.pl/p2964/05878a8500124ca04d1dd0e9 Content-Encoding: image/jpeg. File size 36.79 Kb.
http://e4.pudelek.pl/p485/4c0d187800284b614d1dc79b Content-Encoding: image/jpeg. File size 45.04 Kb.
http://e3.pudelek.pl/p1248/5e2779ee0000822a4d1dc506 Content-Encoding: image/jpeg. File size 51.81 Kb.
http://e3.pudelek.pl/p1735/4736ae6b0001974f4d1dc94a Content-Encoding: image/jpeg. File size 76.82 Kb.
http://e1.pudelek.pl/p1946/33dc8668001efb1e4d1cf148 Content-Encoding: image/jpeg. File size 25.69 Kb.
http://e1.pudelek.pl/p1965/b3be85a000120bfa4d1d1b34 Content-Encoding: image/jpeg. File size 117.23 Kb.
http://e4.pudelek.pl/p2211/9e3e9235000e578e4d1d1e27 Content-Encoding: image/jpeg. File size 51.98 Kb.
http://e1.pudelek.pl/p1277/3d81d9290002bddd4d1d04d8 Content-Encoding: image/jpeg. File size 57.42 Kb.
http://e2.pudelek.pl/p1955/7db329540015a0f74d1d348d Content-Encoding: image/jpeg. File size 39.41 Kb.
http://e4.pudelek.pl/p1223/b60ee9b10002d69a4d1d31bb Content-Encoding: image/jpeg. File size 47.84 Kb.
http://e1.pudelek.pl/p2388/1952d432002ba7074d1c9fe4 Content-Encoding: image/jpeg. File size 54.47 Kb.
http://e2.pudelek.pl/p1797/1c823bfd002253a14d1c756d Content-Encoding: image/jpeg. File size 124.08 Kb.
http://e3.pudelek.pl/p1486/3b625d31000d6b7d4d1d0796 Content-Encoding: image/jpeg. File size 67.34 Kb.
http://e2.pudelek.pl/p1769/30b2f891001335294d1c7d59 Content-Encoding: image/jpeg. File size 144.49 Kb.
http://e3.pudelek.pl/p2896/4b6102b6002ca3c04d1d091e Content-Encoding: image/jpeg. File size 132.91 Kb.
http://e4.pudelek.pl/p2477/eac2823c0017c7654d1c7707 Content-Encoding: image/jpeg. File size 48.03 Kb.
http://e1.pudelek.pl/p2594/80b0218e002996554d1c78f0 Content-Encoding: image/jpeg. File size 46.51 Kb.
http://e2.pudelek.pl/p1063/96518cc2001f70594d1c82fd Content-Encoding: image/jpeg. File size 63.84 Kb.
http://e3.pudelek.pl/p966/199f528500036f3f4d1d1976 Content-Encoding: image/jpeg. File size 57.04 Kb.
http://e3.pudelek.pl/p2460/f71b7713000e914f4d1d33d6 Content-Encoding: image/jpeg. File size 89.37 Kb.
http://e3.pudelek.pl/p229/14fdf0720016ecfa4d1c9bb2 Content-Encoding: image/jpeg. File size 55.08 Kb.
http://e2.pudelek.pl/p970/40928d100003c5254d1c6961 Content-Encoding: image/jpeg. File size 43.84 Kb.
http://e4.pudelek.pl/p2116/3f8896a00019a3e94d1c6477 Content-Encoding: image/jpeg. File size 50.72 Kb.
http://e2.pudelek.pl/p1290/07aaddee0023a3d74d1c6299 Content-Encoding: image/jpeg. File size 48.43 Kb.
http://e4.pudelek.pl/p1174/2db7e2950004e5ff4d1c602f Content-Encoding: image/jpeg. File size 38.38 Kb.
http://e3.pudelek.pl/p2336/59fc2b2f002597624d1c5e96 Content-Encoding: image/jpeg. File size 70.23 Kb.
http://e3.pudelek.pl/p1063/7de5a5170003f76e4d1bcfea Content-Encoding: image/jpeg. File size 52.91 Kb.
http://e4.pudelek.pl/p1030/93e3c738001741ac4d1bc2bf Content-Encoding: image/jpeg. File size 45.15 Kb.
http://e2.pudelek.pl/p2832/14ab2e89002227b74d1bc1e9 Content-Encoding: image/jpeg. File size 56.27 Kb.
http://e1.pudelek.pl/p854/c9ea523b000014824d1bcc6c Content-Encoding: image/jpeg. File size 68.96 Kb.
http://e2.pudelek.pl/p1359/0e8f6ba5002327464d1a829d Content-Encoding: image/jpeg. File size 47.82 Kb.
http://e4.pudelek.pl/p210/2bcbecca0026bebf4d1bcb9b Content-Encoding: image/jpeg. File size 56.11 Kb.
http://e2.pudelek.pl/p745/f34b4a900001b2714d1bcd75 Content-Encoding: image/jpeg. File size 45.38 Kb.
http://e1.pudelek.pl/p1112/3dcc1a3f00011b674d1bc548 Content-Encoding: image/jpeg. File size 146.34 Kb.
http://e2.pudelek.pl/p983/b661ce6900020e444d1e326d Content-Encoding: image/jpeg. File size 30.4 Kb.
http://e1.pudelek.pl/p2401/21216ae6000ba0174d1bcac0 Content-Encoding: image/jpeg. File size 26.68 Kb.
http://e2.pudelek.pl/p2820/9427f33400270ca04d1b37d5 Content-Encoding: image/jpeg. File size 39.08 Kb.
http://e3.pudelek.pl/p109/f910d39d002c5a2f4d1a87a2 Content-Encoding: image/jpeg. File size 33.02 Kb.
http://e1.pudelek.pl/p1482/26c48a740010a2414d1a8330 Content-Encoding: image/jpeg. File size 28.83 Kb.
http://e2.pudelek.pl/p1084/c35fb17a0014abe04d1938a9 Content-Encoding: image/jpeg. File size 38.18 Kb.
http://e4.pudelek.pl/p903/d1759fa90020ab234d167be3 Content-Encoding: image/jpeg. File size 35.57 Kb.
http://e2.pudelek.pl/p2417/f3182f6e002b67994d13dfd5 Content-Encoding: image/jpeg. File size 26.91 Kb.
http://e3.pudelek.pl/p1020/8547f91b00190c8e4d1144ee Content-Encoding: image/jpeg. File size 25.57 Kb.
http://e1.pudelek.pl/p1598/e29720e60012cf3f4d0e9e08 Content-Encoding: image/jpeg. File size 46.29 Kb.
http://e3.pudelek.pl/p1932/f443715b00103ea94d0e900a Content-Encoding: image/jpeg. File size 27.48 Kb.
http://e2.pudelek.pl/p271/777480d80015afd04d0d30ad Content-Encoding: image/jpeg. File size 27.47 Kb.
http://e2.pudelek.pl/p1599/0009c162001545414d0d3199 Content-Encoding: image/jpeg. File size 32.01 Kb.
http://e1.pudelek.pl/p2099/7347082f002127a54d0c0430 Content-Encoding: image/jpeg. File size 36.16 Kb.
http://www.pudelek.pl/files/img/top_day_wide_s3_bg.jpg Content-Encoding: image/jpeg. File size 65.93 Kb.
http://connect.facebook.net/pl_PL/all.js Content-Encoding: application/x-javascript; charset=utf-8. File size 29.29 Kb.
http://static.ak.fbcdn.net/rsrc.php/yJ/p/r/922VUoe70Qb.js Content-Encoding: application/x-javascript; charset=utf-8. File size 38.01 Kb.
Avoid 301 & 302 Redirects
Redirect allows you to make website or page available under many URLs. Webmasters use redirects
when their sites change domain name, several websites are merged into one, document is moved too
a new location, etc.
Using a redirect delays content obtaining. Any delay negatively affects on the user experience.
We've detected that page has 6 redirects before page components start loading.
The following list contains some of these redirects:
http://ads.o2.pl/ad.php?sid=410 redirects to http://ads.o2.pl/ad.php?sid=410&nocookie=1
http://ads.o2.pl/ad.php?sid=19026 redirects to http://ads.o2.pl/ad.php?sid=19026&nocookie=1
http://ads.o2.pl/ad.php?sid=409 redirects to http://ads.o2.pl/ad.php?sid=409&nocookie=1
http://ads.o2.pl/ad.php?sid=401&lid=1&size=1 redirects to http://ads.o2.pl/ad.php?sid=401&lid=1&size=1&nocookie=1
http://ads.o2.pl/ad.php?sid=404 redirects to http://ads.o2.pl/ad.php?sid=404&nocookie=1
http://ads.o2.pl/ad.php?sid=407&lid=1&size=1 redirects to http://ads.o2.pl/ad.php?sid=407&lid=1&size=1&nocookie=1
Try to reduce the number unnecessary redirects.
Alternate text for the images.
As you may already know, search engine that indexes your pages, do not
have eyes. And all content you are trying to display on your site is
just HTML & CSS code, images, Flash, etc for the robots. It is It's
extremely important to describe each of the objects more datailed using
ALT, TITLE and other tags.
Our robot has determined that the pudelek.pl page has
84
images, which has no tag ALT. Tag ALT is a text field, that specifies an
alternate text for an image. But not only. Search engines consider this
tag as a supplemental result for assessing the content of your page
entirely. Do not ignore it!
P.S. We used keyword for this image that seemed to us most important for your page.
But you can go ahead and give to each of 84 images an ALT text. This problem requires
responsible approach. No need to put the same text at alt tag of the all images.
Imagine that the pictures do not show and try to make sure that users understand what
is shown on the picture based on the alt tag
Specify image dimensions
The browser needs to know the actual dimensions of image (width and height) to quickly render webpage.
We have detected that the 36 images has no width and height.
If you do not specify the width and/or height, then in order to
correctly display the image browser needs to download it and only then
put on the screen. Otherwise, there is a chance browser will display
elements under the picture inappropriately as well as the possible
presence of "jumping" effect of the page content (until the page load
is finished).
We provide below example of how to define the image http://static.adtaily.pl/adtaily.production/creation_10625.jpg?1287486538 dimensions:
As we have already mentioned, search engine bots can not see the site
like a people do it. They more focused on the descriptions of certain
page elements. That's why we strongly recommend use TITLE operator in
the "A" tag. This operator not only describes the page referenced by
the page more detailed, but also takes part in the page describing.
For example, you have the link on your website:
168.
<aname="top"id="top">
We suggest you to remake it in this way:
168.
<aname="top"id="top"title="celebrities">
Of course, you can (and should) use more proper phrase instead of the "celebrities" that describes the link .
Number of links on the page
Try to avoid a large number of links on the page. Our robot
have found 501 links on this page. Google recommends
to keep the number of links fewer than 100.
More information about this topic you can find in
Google Webmaster Guidelines
and in the post "How many links per page?"
by Matt Cutts (head of Google’s Webspam team)