Website speed impacts revenue

You make a business on the Internet. You have an online store and you sell goods to customers worldwide. You are interested in the fact that visitors are active and come to the site more often. So, you have tried to make a good offer to clients, established sales channels and organized the delivery of the goods.

Or, you have a website and you earn by displaying advertising. You have created a beautiful site, produced content that may be of interest to people and you regularly update your website. You work really hard. Maybe you even bought ads to tell people about your site.

In both cases you may forget about such things as the speed of the site. This factor is becoming increasingly important. It affects the site’s positions in search results pages, user experience and even revenue.

A faster website delivers a better user experience. According to Microsoft data, slow websites get “fewer search queries per user, less revenue per visitor, fewer clicks, fewer searches, and lower search engine rankings (source).

We believe optimized websites get more page views per visit, more average time on site and less of a bounce rate. According to WatchingWebsites.com, optimized websites have a 16.07% increase in conversion rates and a 5.50% increase in average order value (source).

Google says load time is a really important factor. It impacts the customer behavior and even Quality Score (source).

Leading search engines, online stores and even social networks talk about the importance of website performance and website speed. Use our tools to make your own website faster.



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