Ways to improve website performance
Once the document (website's main page) has been downloaded, we
analyze it. It allows us to give webmasters some recommendations on how
to optimize page load speed. We analyze the internal and external
factors.
Enable GZIP Compression
This is a good practice to give the user content in compressed form.
We've detected 191.79 Kb of content that could be compressed.
By compressing content you can achieve the size of ~ 47.95 Kb
(saving 143.84 Kb). This would accelerate the page loading speed and would positively
impact the bandwidth savings in Unisource Business Networks (schweiz) Ag.
http://www.ubs.com/. File size 36.5 Kb and you can save up to 27.38 Kb
http://www.ubs.com/1/live/homepage/shared/thickbox.css. File size 4.18 Kb and you can save up to 3.13 Kb
http://www.ubs.com/1/live/homepage/shared/index.css. File size 20.44 Kb and you can save up to 15.33 Kb
http://www.ubs.com/1/live/homepage/global/sprite_e.css. File size 3.16 Kb and you can save up to 2.37 Kb
http://www.ubs.com/1/live/homepage/shared/jquery.js. File size 72.33 Kb and you can save up to 54.25 Kb
http://www.ubs.com/1/live/homepage/shared/swfobject.js. File size 10.22 Kb and you can save up to 7.67 Kb
http://www.ubs.com/1/live/homepage/shared/jquery.cookie.js. File size 4.34 Kb and you can save up to 3.26 Kb
http://www.ubs.com/1/live/homepage/shared/thickbox.js. File size 12.5 Kb and you can save up to 9.38 Kb
http://www.ubs.com/1/live/homepage/global/index_global.js. File size 28.12 Kb and you can save up to 21.09 Kb
Keep Components under 25K
Users often visit web site using a mobile phone. Even the most modern and advanced gadgets
have some limitations. For example an iPhone browser do not cache page components bigger
than 25K. So you should strive to ensure that scripts, CSS-styles, etc.
are less than 25K.
http://www.ubs.com/ Content-Encoding: text/html. File size 36.5 Kb.
http://www.ubs.com/1/live/homepage/shared/jquery.js Content-Encoding: application/x-javascript. File size 72.33 Kb.
http://www.ubs.com/1/live/homepage/global/index_global.js Content-Encoding: application/x-javascript. File size 28.12 Kb.
http://www.ubs.com/1/webtrends.js Content-Encoding: text/javascript; charset=ISO-8859-1. File size 27.19 Kb.
http://www.ubs.com/1/live/homepage/global/img_flash_fallback_e.jpg Content-Encoding: image/jpeg. File size 97.85 Kb.
Avoid 301 & 302 Redirects
Redirect allows you to make website or page available under many URLs. Webmasters use redirects
when their sites change domain name, several websites are merged into one, document is moved too
a new location, etc.
Using a redirect delays content obtaining. Any delay negatively affects on the user experience.
We've detected that page has 1 redirects before page components start loading.
The following list contains some of these redirects:
http://www.ubs.com/7/dcs6nkwvw00000ouf3tc69cst_8i5h/dcs.gif?dcsdat=129... redirects to http://www.ubs.com/7/dcs6nkwvw00000ouf3tc69cst_8i5h/dcs.gif?dcsredirec...
Try to reduce the number unnecessary redirects.
Alternate text for the images.
As you may already know, search engine that indexes your pages, do not
have eyes. And all content you are trying to display on your site is
just HTML & CSS code, images, Flash, etc for the robots. It is It's
extremely important to describe each of the objects more datailed using
ALT, TITLE and other tags.
Our robot has determined that the ubs.com page has
1
images, which has no tag ALT. Tag ALT is a text field, that specifies an
alternate text for an image. But not only. Search engines consider this
tag as a supplemental result for assessing the content of your page
entirely. Do not ignore it!
For example your page has this code:
| 246. |
|
<img src="/1/live/homepage/global/img_flash_fallback_e.jpg" alt="0" id="img_flash_fallback" usemap="#map_flash_fallback" border="0" height="439" width="998" name="img_flash_fallback"> |
We recommend you use rich img code in that place:
| 246. |
|
<img src="/1/live/homepage/global/img_flash_fallback_e.jpg" alt="0" id="img_flash_fallback" usemap="#map_flash_fallback" border="0" height="439" width="998" name="img_flash_fallback" alt="mortgage"> |
P.S. We used keyword for this image that seemed to us most important for your page.
But you can go ahead and give to each of 1 images an ALT text. This problem requires
responsible approach. No need to put the same text at alt tag of the all images.
Imagine that the pictures do not show and try to make sure that users understand what
is shown on the picture based on the alt tag
Using H1 tag
Show main content of the page clearly. One of the most important
internal website ranking factors is the H1 tag. It's a title of the
document and the most powerful keyword, actually.
Our robot did not
find the h1 tag on the page.
Use the TITLE for A tag
As we have already mentioned, search engine bots can not see the site
like a people do it. They more focused on the descriptions of certain
page elements. That's why we strongly recommend use TITLE operator in
the "A" tag. This operator not only describes the page referenced by
the page more detailed, but also takes part in the page describing.
For example, you have the link on your website:
| 34. |
|
<a href="/6/e/index.html">Screenreader-optimized Version for visually impaired and blind
visitors</a> |
We suggest you to remake it in this way:
| 34. |
|
<a href="/6/e/index.html" title="morgages">Screenreader-optimized Version for visually impaired and blind
visitors</a> |
Of course, you can (and should) use more proper phrase instead of the "morgages" that describes the link
/6/e/index.html.
Number of links on the page
Try to avoid a large number of links on the page. Our robot
have found 167 links on this page. Google recommends
to keep the number of links fewer than 100.
More information about this topic you can find in
Google
Webmaster Guidelines
and in the post
"How many links per page?"
by Matt Cutts (head of Google’s Webspam team)